15 things you should know when buying a mannequin

If you own a clothing retail store or work in one, or if you are a tailor or have a tailor, you should know some things about mannequins before choosing and buying a mannequin. To get started in this area, you can read this article. Find something useful about its importance.

1. Purpose

The first thing you need to know is the type of use you want to have from the mannequin. Since there are many different types of mannequins on the market, it is important to differentiate your niche and implicitly know what you are looking for in a mannequin. By knowing your purpose and business position, you make choosing a mannequin an easy process.

2. Store image

What is the image you want to convey from your store? Since mannequins are significant visual merchandising tools, these artworks should be integrated with the store's image. If used correctly, mannequins can be a very effective tool, or vice versa.

تاثیر حضور مانکن ها در پشت ویترین فروشگاه شما

3. Budget

Budget is another aspect that should not be overlooked. The price of mannequins varies greatly, depending on where they are made, whether the mannequin is designer or industrial, the materials used, and the list goes on. So you should know which items will be practical and useful for you depending on your budget

4. Material

After determining the budget you want to allocate, you can think about other things like the material the mannequins are made of. Fiberglass is increasingly popular, but plastic, resin, metal, or wooden mannequins are also available. The reason why fiberglass is the best choice is its lightness, durability and strength.

5. Identification of customers

In order to make the right decision on how many mannequins to buy for your store, it is important to identify the right audience. Knowing your customers means knowing what kind of mannequin you should use. If your target population includes women, using male mannequins will be useless, and vice versa.

6. Harmony

If your goal is not even to display clothes in an art gallery, harmony plays an important role. And when we say consistency and harmony, we really mean that the mannequins should be of the same type. A selection of different mannequin models may be visually disorganized and take the real focus away from the customer.

7. Style

Mannequin style goes hand in hand with the image your store wants to project. Do you want your mannequin to be modern or maybe have a more classic color to it? Whether you are futuristic or old fashioned, style is related to the store and the customer.

8. Various categories

The category of mannequins is very wide. There are different types of mannequins available in the market. And just to mention a few, we have headless mannequins, faceless mannequins, real mannequins, ghosts or standing. There are really many choices.

9. Color

Color is one of the most important things in choosing a mannequin. Uniformity is common, but most stores prefer color variations to express their mood and encourage everyone to enter their store. Also, the light of the store should be balanced with the color of the mannequins. A white mannequin on a plain white background may fade into the background.

10. Moving vs. Static

This is an interesting category. Based on your product selection, you can choose a moving mannequin (typically for selling sportswear or lingerie) or stationary mannequins, which work well in basically any type of store.

11. New versus second-hand mannequins

The condition of your mannequin should depend on the budget you have already set. New mannequins are usually preferred, but for those who don't want to spend too much or don't have the budget, there is also a second-hand option.

12. Bust mannequin versus full body

Full-body mannequins or full mannequins usually make a greater impression on customers because of their realistic appearance. However, with a bust mannequin, you gain space because they usually take up less space and they are cheaper than regular mannequins.

13. Fixed mannequins versus adjustable hand and base mannequins

Fixed mannequins do not allow any manipulation of arms, legs, elbows, etc., as they remain fixed in place. Adjustable models are very flexible and provide more variety by considering changing modes and shapes.

14. Storytelling

Mannequins are for telling stories. Whenever a customer enters the store, the mannequins have to tell him a story through pose, display, clothes, etc. It is an important visual business tool that gives sales more effectiveness.

Last but not least...

15. Comprehensiveness

All in all, it's important to combine these 15 tips to get the most out of your mannequins. Visual merchandising is a vital tool that retail stores (and not only) use to increase their sales. So keeping these tips in mind will help you get the most out of your mannequins in the long run.