Most mannequins are real works of art on which you can create a coherent and extraordinary exhibition by presenting a collection of clothes and attracting the attention of all visitors. Which type of mannequin best represents the personality of a design brand? What is the main point to avoid arrangement mistakes and to ensure the originality and up-to-dateness of the displayed clothes?
Mannequins as an element of visual commerce
When choosing a mannequin for your clothing display, make sure you analyze the entire interior of your store—color, interior style, accessories, and overall atmosphere. In addition to matching the visual merchandising, the mannequin should demonstrate the benefits of a certain style, so that all visitors can see themselves in the presented trench coat, evening dress or stylish jacket. However, it is important to remember that the mannequins in the window are from the same collection as the mannequins in the store, but they do not necessarily have to match in color or line.
The mannequin poses you put on your window display play an important role in visualizing sales. Is it better to use a mannequin in static or dynamic mode? Classically or abstractly?
It depends on your design idea - if the mannequin is going to create an independent display, it should reflect the style of the presented clothing as much as possible to attract the attention of the viewers. In contrast, group exhibitions are much more interesting to the recipient – everything has to convey a message and show the connection between the individual mannequins, while considering the individuality of each pose.
Mannequin position: non-verbal communication
The position of a mannequin is not random. Body position replaces verbal communication with viewers or other mannequins. Every gesture conveys a message, a message that humanizes the gesture. It will be easy to present an exclusive and well-tailored suit or a straight-cut long coat with a mannequin in a strong and sculpted position. A mannequin in a position where her toes barely touch the ground shows the beauty of a long dress or a mid-length dress in the best way.
The position of the mannequin also depends on the clothes being displayed. Imagine if you want to emphasize a puffy shirt sleeve and then draw attention to a neat little bag, you might want to use a mannequin with bent elbows where you can hang accessories.
Changes in the composition of mannequins
Mannequins are like models in a shop window, so they should also be arranged as if it were a high-end fashion show, i.e. have a main theme, order, rhythm, arrangement or presentation technique. Here are some suggestions for you:
Dynamic vs. Static - Mannequins are either static or dynamic, and can be single silhouettes or groups of mannequins standing in various attractive poses.
Repeating rows of mannequins arranged in a row at roughly calculated intervals is an example of a programmed game with this type of composition. Such combinations are possible in triangle, circle or square. Repetition of gestures leaves a lasting impression on viewers.
Abstraction and semi-abstraction - this is the classic opposite, characterized by a deviation from the natural structure of the body and head in the shape of an egg. Another form of semi-abstraction places great emphasis on the details of the mannequins' appearance, such as the outline of the lips or the arch of the eyebrow. The design of these silhouettes allows for a wide choice of styling, even a minimalist "little black dress" with a simple cut attracts the audience with its unobtrusive appearance.
In addition, you can use combination and contrast. Combine minimalism with fancy accessories and break the mold by mixing classic with abstraction. What matters is the end result. To make your customers happy. The RIVA Mannequin collection is sure to satisfy any artist's vision, no matter how demanding!
